3 Valuable Lessons from Sales Coaching

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TradesFormation Team

February 25, 2022

“You are always a student, never a master.”

This quote is from Conrad Hall, a well-known cinematographer and I believe in what he said as a business coach. Our lives are a never-ending book of lessons where we should always have learnings after every chapter closes. As a business coach, I always tell my clients that when going into the business of maintenance trades, learning new things from experiences is inevitable. 

I founded TradesFormation and created the Sales Coaching Program to help tradies learn and understand the game of sales in the maintenance trades industry. For many years I’ve observed countless Tradies open their own businesses only to close it after a few years because they failed to generate sales to keep it going. This is what I want to avoid and the reason why I highly encourage Tradies to keep learning business lessons. In our Sales Coaching Program, we ensure to instil valuable learnings that have been proven and tested by successful Tradies already. 

Here are some of the key takeaways the Tradies in our TradesFormation’s Sales Coaching Program find. 

1. Different Ways to Make a Sale

The maintenance trades industry is a highly competitive market where it’s difficult to stand out. I understand how hard creating a sale or prospecting new clients is in this environment because I was once a Tradie myself. With my experience in the field, I’ve learned several ways to generate leads and turn them into successful sales. These learnings, along with new ones catered to making the most of available platforms to generate leads are what I’m imparting to my clients in TradesFormation’s Sales Coaching Program. 

For instance, in our Sales Coaching Program, our Tradies learn the ins and outs of the sales process. Along the way, they learn different approaches to connect to their audiences that pre-frame a successful deal. Before, talking to a potential client could only be done face-to-face, via email, or on the phone. But now you can also talk to them in real-time through social media like Facebook and Instagram, or through virtual face-to-face like over Zoom or Google Meet. This makes the sales process quicker, more convenient, and clearer for both Tradie and the clients. 

2. Handling Objections

One of the most difficult parts of owning a maintenance trades business is dealing with objections. When a client is giving objections it doesn’t mean they aren’t interested, quite the opposite in fact. Objections are a sure sign a client is interested in your service as they just want more clarity before agreeing to the service. The best way to handle an objection is to answer them with a question. For example, a common objection is a client stating that your price is too high. Instead of becoming defensive or terse, ask them why they feel that way. This is a perfect way to get the client to reflect upon their objection and make it much easier for you to overcome it.

3. Understanding Human Behaviour

Most people find understanding human behaviour hard, but if you know what to look for it’s actually quite easy. For Tradies this is non-negotiable when it comes to making sales, if you can’t read your prospect then you can’t turn them into a customer. By understanding what to look for in behaviour you can adjust your approach to one that uses certain predictable reactions to your advantage. This will allow you to more effectively communicate the hows and whys of your service to make a successful sale.

Interesting, right? Know more about TradesFormation’s Sales Coaching Program here.

If you want to talk us directly about our coaching services and digital marketing services, call us now at 0480 009 598. I am looking forward to meeting and teaching you, Tradie! Let’s grow your business now! 

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