5 More Reasons for Tradies to Have a Website

TradesFormation cropped logo smaller
TradesFormation Team

November 29, 2021

Over the last two years, businesses have been digitising in order to keep up with their clients’ needs, while not being able to physically interact. We know how beneficial technology is for growing business. The trades industry was heavily challenged by the pandemic because it often required physical contact with its clients. But digital marketing efforts can make a big difference for your business, especially having a beautiful and functional website. In this blog, we are focusing on the benefits of developing a website for tradies such as plumbers, electricians, and builders. 


1. Gets Live Connections

In the service-based industry, quick response to current and potential clients is essential. The industry is saturated with competition and clients may jump from one tradie to another, if they did not get a prompt reply. When you have a website, you can easily connect to your potential clients through different messaging features. Whether you use contact forms, live chat or a call now button, users can contact you in a variety of ways and you can be notified and respond instantly.


2. Competitive Advantage

A website can also provide tradies with a competitive advantage. An attractive website will lure customers, detail services and allow easy contact. Having your 5 Star reviews showcased is a great way to prove directly that you are better than the competition. Great content and user experience are big factors in converting leads to actual sales. Another factor in converting is its functionality – having e-commerce features on your site if applicable makes it easy for customers to pay and receive goods. 


Atomic Hot Water, a hot water service company in NSW is one of our web development and SEO clients. We strategically planned their website to be both aesthetically pleasing and highly functional with an e-commerce section. Check out their website here.       


3. Market Expansion

Back in the day when traditional marketing was still rampant, it was difficult to expand into neighbouring areas. The most common ways to introduce your business to another locality was through print ads, trade shows and word of mouth. But with the emergence of websites and social media, you can easily connect and introduce yourself to a wider set of clients located in different areas and different sets of demographics. A website provides greater visibility and outreach.


4. Add New Business Ventures

As your business expands, you’ll likely offer more or new services. It is easy to advertise and notify clients about updates. Perhaps you want to transition into the B2B market or offer limited-time deals, your website and socials are a fantastic platform to easily and efficiently. 


5. Generate Leads

A website can greatly help in generating quality leads. Having effective contact forms and call to action will guide users to engage with your business. You can also keep track of those visitors and create a contact database, allowing you to reach out through email. A website is also a great introduction to you and your services and if you have testimonials or examples, then you create authority which increases the trust in your brand.


Are you considering setting up a website or revamping your existing one? Get in touch with us at TradesFormation! We offer custom website development and digital marketing services specified for tradies. Our experienced team of digital marketers and trades professionals will oversee the creation of your website. 


Contact us now at 0480 009 598 and let’s discuss a plan to digitise your marketing activities with a brand new, lead-generating website!

Read More: 5 Reasons Why You Should Have a Website

Take the Business Assessment

Let us at Tradesformation assist you on how to improve sales and processes regarding your business. Take this simple 10 question assessment to define the key areas that you need to focus on in your business to take it to the next level and find out what steps you should take next.