“Almost overnight, the internet’s gone from a technical wonder to a business must.” – Bill Schrader, pioneer, and co-founder of PSINet.
The internet is a very powerful tool that was invented in the 1980s. When it was first launched, the internet was only made available for giant corporations to store data and communicate easily via email but in the 1990s it was made available commercially so more people could have access to it. It wasn’t until the 2000s when the boom of the internet happened and social media started to sprout here and there. But one internet baby that has remained strong since the beginning is the website. Websites have evolved over the years from being simple websites which people use to get information to more interactive ones where visitors can instantly inquire via chatbots or check out items in just one click.
If you are still thinking twice if you should get a website for your business, we, your reliable experts in business coaching for tradies, are here to tell you the advantages of having a website for your business.
- Brand Awareness
Having a website for your business is a good start to boost awareness that your business exists. It is a good way of introducing your brand and your business to your prospective clients. With the use of a website, you can creatively introduce your business to your prospective clients. Most websites nowadays are very user-friendly that even if you are just a beginner, you can easily navigate the back-end portion of it and play with different themes and styles that will fit your brand and position yourself in the market.
A decent and highly functioning website comes with a cost however it can be very effective as part of your business’ marketing strategy. How? A website that is well-maintained and follows SEO friendly guidelines can make a business grow by providing the clients with all the information they need from the business. The return on investment increases in time because by helping potential customers to find your business online, and providing them important information that will save your staff time in answering enquiries.
- 24/7 Online Presence
A website is a tool to establish your presence online and by having it, your clients can see you and look for your business any time of the day. A website is basically your one stop shop online in which people can visit it anytime they want and they can be provided with all the information they need. For better customer service, you can hire someone who will be answering inquiries if you have a chatbot embedded on your website. This way, customers can receive personalized answers instead of instant answers.
Nowadays, a website is not only used to promote a business or to provide information about the business but also to make the credibility of the business stronger. It is because a website comes with a cost and having a well-executed website means that the business is legit and is serious about its business which increases its credibility. The website can make the business open and vulnerable to negative comments so by having one, it is understandable that the business is looking after its name so no negative comments or reviews will be published about them. Remember that on the internet, everything is possible. It can make or break a business.
- Access to Business Insights
One of the most important takeaways from having a website is having access to business insight, not only focused on your business but also to the industry you belong to. With the use of tools to measure the performance of your website such as Google Analytics, you will be able to understand your audience’s behavior and mentality more thoroughly by following their moves on your website as well as their search patterns.
Still not convinced? Aside from these 5 major benefits of having a website, there are more advantages in having one from which your business will benefit from. If you are worried about the cost, there are a lot of options now in which developers can adjust different parts of the website to fit your budget while still providing you a decent and functional website.
We at Tradesformation can help you build your Digital Marketing for tradies. We are offering different business coaching for tradies courses and digital marketing services to help business owners grow their business physically and digitally. To know more about tradie training, call us at 0447 386 888 or email us at firstname.lastname@example.org. Contact us and let’s talk about your business!