Content Marketing: How It Can Translate Into Sales

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TradesFormation Team

August 5, 2021

What is Content Marketing?

According to the Content Marketing Institute, Content Marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.


Content is the key to online success

In any form of marketing, be it traditional or digital, all practicing marketing professionals know that content is the key to the gates of success in marketing. Focusing on digital or online marketing, content plays a major role for businesses who seek branding success in this platform and eventually see the return on their investment in the form of sales figures. 

Why is content very important to build an online presence and improve sales? It is because the content in any form is what the clients or customers search for. It is what they see first when they look for something they need or want to know online. That is why it is important to produce well-thought-out content that will be relevant for your business. For example, content marketing for tradies can be produced in different forms such as blog articles, videos, or photos. You might ask, how is content the key to the online success of a business? 

There are several factors a tradie and their marketing team have to take into consideration before producing and publishing content for the business in the online world. The first factor is relevance. The marketing team must be able to point out what are the relevant ideas related to the business that will help them be easier to find in a really wide world of online marketing. The proper and right way of doing research plays an important role to be able to identify which idea is relevant and which is not. For example, in a plumbing business, content involving tips on preventing plumbing issues and signs they have to keep an eye on will always be relevant because those are what the audience usually looks for on the internet before they actually call a Hornsby plumber, for example. 


Second factor in creating content is its usefulness. As a tradie, you should know that relevance of the content is not enough to the nature of the business to translate the content into sales; it has to be useful to the audience as well. This is most especially related to service-providing businesses such as plumbing, electrical works, and constructions. It is because tradie services are only needed once in a blue moon for most clients or customers, so they will think long and wisely before making a purchase decision. For this reason, tradies have to ensure that the content that they are providing is both relevant and useful to the audience. 

The third factor that tradies and marketers should consider is the length of the content. In the very fast-paced world, we are living in, it is most likely that the audience can only have a few minutes to read, look at, or watch the content. So ensure that blog, photo, and video content is brief and concise so that it will be easier to understand and can be retained in the audiences’ minds. 


Transform Content into Sales

From the definition given above, it is clear that contents are being produced with an end goal of making a sale. These key factors of successful content should allow your business to provide useful information to your audience and in return, increase your credibility and make your business top of mind when the customer comes to selecting a service provider. That is why it is best to invest in curating content that will be useful and relevant to the audience. The landscape of digital marketing nowadays is not reliant on quantity anymore but is increasingly focused on quality. And to be considered quality, it has to be worth the audience’s time in reading or watching. In totality, this should be able to bring additional sales to the business. 


How can TradesFormation help Tradies?

TradesFormation is a business coaching and training company based in Sydney. We also offer digital marketing services from web development, search engine optimisation, social media marketing, and content creation. Our team will help and guide you and your team in all aspects of business management with the end goal of increasing your sales and maximising your profit

To learn more about TradesFormation and our services, contact us at 0480 009 598 or email us at learn@tradesformation.com.au . We would be glad to be of assistance to your business! 

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