The digital marketing world has been evolving consistently over the years, but even more so now that most marketing activities are shifting online. The pandemic challenged businesses, both large corporations and small to medium businesses in terms of their marketing strategies. As everyone is trying to limit person-to-person contact, traditional marketing efforts for tradies like trades show, flyering, and other events have been postponed for everyone’s safety.
Now that most business owners are starting to look into this form of marketing, get ahead of everyone by knowing the basics and how digital marketing works in terms of off-page search engine optimisation and identify which strategies or tactics will work for a trades business website.
What is Off-Page SEO?
Off-page SEO is a kind of search engine optimisation, opposite of the more commonly known on-page SEO. By definition, off-page SEO are activities done outside of the website that will help in ranking the website higher in search engines like Google and Bing. Overall, it is a tactic to bring in traffic, credibility, and relevance to the website from other websites.
How does Off-Page SEO work?
Link Building Tactics
The link building tactic is the most common way to facilitate off-page search engine optimisation. The first link building tactic is called citations. It is done by submitting useful information about your trades business (name, services, and contact details) to online local directories like Yellow Pages, Your Tradie Australia, and Service Australia. This way of link building is also the most effective and easiest to do when the goal is to have a high conversion rate or to generate leads for the trades business.
The second link building tactic that should help tradies’ website’s SEO is guest posting or blogging. This is a part of content marketing for search engine optimisation but is done outside the parameters of the website. The same with the first tactic, content writers send out their articles to guest blogging websites and wait for them to be approved by the website. This kind of link building tactic is very useful for tradies with specific niche markets because they just have to find guest blogging websites associated with or frequented by their niche market and submit their well-written blog.
The use of social media platforms can also help in the website’s ranking in search engines. How? In 2020, based on the study conducted by Hootsuite, 90% of people who have access to the internet use at least 1 social media platform. So by linking your website to a social media page, it will increase the probability of someone visiting your website. Social Media platforms like Facebook, Twitter, and Instagram are great referral websites or applications for website traffic because users from these platforms have been filtered and have an idea on who you are already so it is easier to convert them into actual customers or clients. As a result of this effort, the conversion rate of the website will also get higher and credibility will increase as well.
Google My Business is a marketing tool created by Google to help business owners, especially small-scale business owners like tradies, have an address or identity in the world of the internet. They created a user-friendly platform that acts as a website and is interconnected to other Google marketing tools like Google Maps and Google Images. In Google My Business, the business’ website can also be linked to increase web traffic and rank higher in the Google search engine. Another advantage of signing up for a Google My Business account is the review section. Your clients can easily leave a review about their experience with your services which can build your credibility online.
Reviews and Forums
Penetrating a forum website is somehow unheard of nowadays because it is an old off-page SEO tactic where business owners or employees pretend to be someone asking questions about the business to get the ball rolling. If you are a tradie who’s just starting with digital marketing efforts, this is a good way to introduce your business online anonymously.
When doing SEO, reviews are very important so tradies should encourage their clients to leave a review for them on their pages such as Google My Business and Facebook. The effect of having numerous excellent reviews on the internet will translate positively, making your trades business look reliable and credible.
We hope that this article will encourage you to get your business’ off-page SEO efforts up and running. Alternatively, TradesFormation can take the stress off your hands for you. Do not stress about your trades business’ online presence anymore with TradesFormations’s digital marketing services! We are offering website development, on-page and off-page search engine optimisation, social media management, and LinkedIn management. All these services contribute to increasing your business’ sales from online platforms, making your business known and reaching more potential clients.
If you want to know more about TradesFormation’s digital marketing services and our core services such as business coaching, sales and marketing training, and business consultancy for tradies, call us now on 0490 009 598 or email us at firstname.lastname@example.org.