Google My Business For Tradies

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With new strains of COVID-19 plunging different parts of Australia and the rest of the world into more lockdowns, business owners should start maximising digital and online tools to keep their business running. There have been progressive advancements in online marketing tools, one of them is Google My Business. Created by Google, this is a […]

How Can Timing In Digital Marketing Improve Sales

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“Time is money” It is one of the most popular idiomatic expressions out there that almost everyone in the world lives by and says everyday. But what makes this expression so special that it can be related to practically anything from someone’s simple life to a more technical area such as digital marketing? Continue reading […]

Content Marketing: How It Can Translate Into Sales

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What is Content Marketing? According to the Content Marketing Institute, Content Marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.   Content is the key to online success In any form of marketing, […]

5 Ways To Improve Sales By Boosting Online Presence

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The global pandemic brought by the COVID-19 virus has challenged the business world in an unprecedented way, however, these new circumstances have also created new opportunities for many businesses. As much of Australia’s population found itself confined to their homes during a number of lockdowns in 2020 and 2021, we are spending more time on […]

Is Email Marketing Worth The Investment?

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“Who opens their emails nowadays?” It is one of the most common questions people throw to marketers when a marketer mentions email marketing and is often accompanied by a smug face. The thought of adding email marketing into the marketing mix of a tradie business can sound ridiculous and dated to business owners / tradies […]

Building A Good Online Reputation

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A good reputation gives an air of confidence not only to you but also to your customers. They want a trusted tradie or brand to ensure that their money is well spent. Who wouldn’t? Referrals have long been a good way to get potential clients and help in getting a return or loyal clients and […]

The Power Of Social Media: How It Helps Your Business

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In 2020, the leading internet speed testing website and application Ookla ran a global speed index to test the average speed of internet connection in different countries around the world. In Australia, it showed that the average download speed is at 58.83mbps while the upload speed average is at 21.44mpbs for fixed broadband connection. These […]

Why Online Presence is Important for Tradies

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Gone are the days of phone books and flyers. Paper has become tech for both efficiencies, ease of use, and speed of users. Reducing the usage or waste of paper can do good for our trees as well if you look at it from an environmental perspective.   And with that, almost any business or […]

SEO: Expectations VS Reality

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SEO or Search Engine Optimisation is something you may have heard of when it comes to website creation or online marketing. It has been age-old practice hailing back from when the Internet was fairly young. Banner ads are the oldest advertising method but they pretty much scream at you. SEO on the other hand is […]

How Can Tradies Use SEO To Grow Their Business Online

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Interested in or thinking of growing your trading business online? The Internet is a wide, wild, and competitive marketplace for any kind of business but it is especially true for countries with advanced internet access such as Australia. Nowadays, you can buy anything you need or want with just one click and it will be […]